Ours is a long story, but we do not want to bore you. Instead, we want to give you an idea of who is behind the vines. Not literally, we don't spend all day hiding behind the vines, eh.
We are now in the sixth (!) generation of our family to run this business. In this welter that is generational change, we live in a continuous tug-of-war between the desire to experiment and the experience of those who have done it before us.
On the one hand there is the (sometimes exaggerated) enthusiasm of the new, on the other the pragmatism of those who now know how things are done.
This dynamism, which is the past and future of every family, is the foundation of our company.
But who better to tell you about it than the two sisters themselves? We leave the word to them.
"The idea of being the one who could screw up centuries of tradition often crosses my mind. But I like to affront everything with fresh eyes and in a personal way: well, if I like it, will two other people at least like it? Maybe not, but at least I like it.
Despite the generations behind me, the apprenticeship is inevitable. I have been back in Sicily for four years, after working in an advertising agency, so I started from scratch. Here I am: the company intern.
I chose to come back and stay in the south because the passion for this work drives me every day, and I am extremely proud of it."
"For a moment in my life I thought of doing something else. I was a lawyer and pursued a university career in aviation law. I always had the desire to prove myself, until I realised that I could also find my place in the company.
This realisation came with the arrival of my sister, when our ventures merged into a wonderful project. I often ask myself what Barone Sergio is to me. I think about the 200 km round trip I make, the constant negotiations with couriers, the heavy work we often do that is not our responsibility, the thousands of worries about the future, and I ask myself… is it really worth it? Then I think of the smiles on people's faces when they taste our wine and hear our story, of the many achievements made with hard work, of my personal and professional growth made together with my sister. And I always tell myself that in the end, Barone Sergio is us!"
There's the Baron! Always distinguished (even when he gets very nervous), he has been running the company for years in the best possible way. He is very attentive to quality - after all, we put our name on every creation, how could we do otherwise?
He knows every sod of the 130 hectares by heart and always has a story to tell.
But apart from the compliments that we can write here and he will never read (he doesn't even know that there is this section of articles on the site, hehe), we can say that the Baron is ahead: in the generational tug-of-war, he has no problem saying: "You were right". And it takes a lot of intelligence to accept and support a view that is also distant from one's own.
Every day is a discovery. We lost him when we were little, but he is everywhere here.
The love he had for this land, for the whole area and for the people who live here comes to us from his stories, his past choices and above all from the videos he left us. Enjoy!
In the mural Baccus, Illustre Feccia reinvents Dioniso/Bacco, the god of intoxication and the vine, merging him with the plant element. Bacco is not only the god of celebration: here he transforms himself into the vine, embodying a mix of human and vegetable, a symbol of metamorphosis that recalls both classical art and myth. All in bright colours and shapes that seem to dance, as in a visual bacchanal.
Dioniso, in fact, is a bit like that unpredictable relative who wreaks havoc at family dinners: with his "organised chaos" he defies the rules, celebrates drunkenness and invites us to explore the unknown.
He is the god of "contamination" and welcome, the bearer of a special drink, wine, and of ideas "from outside" that demand space.
Illustre Feccia takes up these concepts with a chaotic and intense approach, perfect for representing the wild and liberating side of Bacco. Dioniso is not without wisdom: he is a breaking point that becomes liberation, openness to diversity and acceptance of opposing forces.
Who is Illustre Feccia? A multifaceted artist with roots in punk culture and street art, Feccia has worked in London, participated in anarchist zines and the MINESWEEPER collective. Between nihilist philosophy, subvertising and reflections on power, his style is rebellious, between stencils, posters and murals.
Feccia explores alienation, consumerism and rights, and mixes drawing and various techniques, combining inspirations and visions in a unique and irreverent way.
Lucignola is one of those grape varieties that, if it could speak, would have an unmistakable Sicilian accent. At one time, together with varieties such as Inzolia nera and Orisi, it was the queen of the island's vineyards. A few vines have survived and, from there, our adventure has begun again.
In 2018, we had the idea of bringing Lucignola back to life by planting a hectare on our land.
We wanted to rediscover a piece of our family history and our land. And so, among the vineyards of Pachino, Lucignola came home, becoming one of the (new) pillars of Barone Sergio.
But our history is not only in the vineyards. Take a look at the mural ‘Le signore dell'acqua’ in our cellar: three women advancing from the past to the present, symbolising work in the vineyards and a return to the roots of our family.
In fact, we recently found old documents from the 19th century that helped us reconstruct part of our family history. Just as the repropagation of Lucignola has allowed us to rediscover this ancient Sicilian wine.
Lucignola is a tough and versatile grape variety, perfect for producing quality grapes that reflect our unique terroir. It has a medium productivity and ripens early, maintaining an excellent taste balance.
Our "Reliquia" wine is made from whole cluster vinification, resting 6 months in French oak tonneaux and a further 12 months in the bottle. The result? A ruby red wine with aromas of ripe red fruit, spices and herbaceous notes. On the palate, it has a robust structure, a balance between alcohol and acidity, and an aromatic persistence that makes you want the next sip, and another, and then another. In short, you get the picture.
In the end, Lucignola made it. It has resisted, it has been reborn in 2021 and today it gives us a wine that tastes of Sicily, the real Sicily. So you fill your glass, we continue to fill it with pride.
Many talk about the nightlife in cities, but life in the countryside is no joke either.
There are plenty of tasks, nature has no working hours, and one has to hustle, but without those fancy jogging suits.
That's precisely why it was easy to understand our grandfather and his decision to buy a small piece of land, an oasis of peace and rest. If you have to pause, it's always better to do it with class, right?
Just 5 minutes from Marzamemi and as many from Portopalo, in our 'Acqua delle Colombe' cottage, you feel like you're on a land boat, with the sea surrounding you everywhere, following its unique rhythm. And if you feel like immersing yourself in that rhythm, you can always go down the private descent just a few steps away.
We can't wait to share what friends call 'The little house,' what visitors know as Acqua delle Colombe, and what it is for us... a refuge. We look forward to welcoming you.
In the meantime, if you're looking for information, you can find it here:
- Lady, how many kilometers do you travel to work each day?
- 8 km in the morning and 8 in the evening.
- So, 16 km, and do you walk all of them?
- All on foot.
This is how an interview with a Calabrian lady in the 1960s begins.
"My grandmother cycled 10 km to go and 10 km to return. Can you imagine when she forgot something?"
A girl from Trento tells us during a tasting. A girl from Lazio responds:
They brought the baby to breastfeed to my grandma directly to the fields, she did it during the lunch break.
From North to South, little thought is given to female labor in the countryside. And if you know us even a little, you know that we like to think, but we prefer to do.
That's why we decided to honor the tenacity of these women by dedicating a mural created by the Amazonas duo to them.
The mural takes inspiration from a photo preserved at the Wine Museum of Pachino by Emanuele Nobile.
In the photo, women are seen carrying water, posing with amphorae on their heads. Among them is a little girl, also posing with her small amphora.
We wanted the artwork to be visible from the street so that the example of these women could inspire as many people as possible.
The inauguration was a real harvest festival, the ancient one: we celebrated the year's work, shared tables of good food, and had entire families dancing.
A journey into the past, because one must always look back to move forward.
And speaking of moving forward, we don't want to stop here. From the rice paddy worker to the almond harvester, from cotton to wheat, from North to South, from East to West, soon we will dedicate new works and new moments to celebrate the unique work of these women..
We have been following Salvo on IG for some time now; his work is particularly unique in that he takes inspiration from antiquity and combines it into a mix that is then brought back to life on ancient canvases, which are none other than Sicilian ruins. It is not uncommon to find oneself lost in the Sicilian countryside, in the middle of nowhere, and stumble upon a work of art on an abandoned ruin - this is Ligama!
Sometimes, fate is like Tinder: it makes us meet the right person, at the right time. Participating in the organisation of a street art festival in Pachino, we contacted him and proposed: "We have a nice wall, do you want to see it?" Two weeks later, we were having lunch by the sea, thinking about how to bring it to life.
April arrives, and the work begins. In just four days, while the wall was taking shape, we were preparing a party to match the work.
The first in a series of festivals celebrating life and wine, allowing us to enjoy it even more.
But why all this?
Because we want art, just like our wine, to belong to everyone, no one excluded.
Who is Andrea? Easy.
Are you having a bad day? Does nothing seem to be going right? Do you hear a little voice whispering in your ear: "WHO MAKED YOU DO IT?" Well, give him a call: in three minutes he will have you relitigating everything and you will find yourself with a drum in your hand browsing Instagram looking for graffiti artists.
Andrea is the artist who didn't want to be an artist. So, one day, while we were looking at the warehouse, we proposed to him: "Would you like to do a drawing to give it some colour?" Two weeks later, this is the result.
And since then, Andrea-the-non-artist has continued to create, as if it were a curse:
In Pachino.
On our amphorae.
And also on social media.
During the 2021 harvest, Kaled, our barbecue-slash-master (slash-very-very-other), suggested that we put some gravel in our harvest area.
Now, you should know that it always pays to listen to Kaled, because he never says anything by accident.
And so we started the work, during which we realised that from that exact spot the view of the sunset is spectacular: a ball of fire behind the vines, hidden by a hedge.
At that moment, Kaled says to our father, out of nowhere: "Does beauty disgust you?"
Since we would never allow ourselves to disgust beauty, and since we usually, given the summer temperatures, often do our tastings at sunset, we said:
"What better place? Between the two murals and the vineyards, it's perfect!"
Thus Baronetto, the most eclectic part of the winery, was born.
But why limit yourself only to booked tastings? A view like this should be for everyone, no? So, with the support of Rariky (we'll talk about him in a new story, don't worry) we decided to open it up to those who want a moment of escape among the vineyards, with good music, sunsets and, of course… good wine.
It is indeed true that with commitment, ideas can turn into concrete, tangible projects. All the more so when they arise from feelings, thoughts or images that originate from one's own traditions. This is how LaBaronz was born, from a simple nickname that in reality expresses nobility of spirit, passion and creativity. And as in any self-respecting project, behind it there is commitment, study, sacrifice and passion handed down and acquired day after day, year after year.
LaBaronz is an IGA of 6% alcohol by volume, with a slightly veiled straw yellow colour, obtained from the early harvest of Muscat grapes that give citrus notes, enhanced during fermentation together with the wort. An original bouquet with floral and herbaceous aromas, ideal for the summer season and pairings with fish, fried food or for drinking at the seaside.
With the 2022 edition of LaBaronz, we were the only Italian beer firm to receive a prestigious award at the international 'IGA Beer Challenge' competition.
1 Italian Grape Ale is a very young and innovative beer style, typically Italian, born in 2006 and officially recognised by the Beer Judge Certification Programme in 2015. It is defined by the production process of the beer, which is rigorously artisanal and highly fermented, and which involves the addition of grapes either as natural fruit or grape must. A style that owes its appeal to the creativity of Italian master brewers and the strong link of its recipes with local traditions and products.
