Ours is a long story, but we do not want to bore you. Instead, we want to give you an idea of who is behind the vines. Not literally, we don't spend all day hiding behind the vines, eh.
We are now in the sixth (!) generation of our family to run this business. In this welter that is generational change, we live in a continuous tug-of-war between the desire to experiment and the experience of those who have done it before us.
On the one hand there is the (sometimes exaggerated) enthusiasm of the new, on the other the pragmatism of those who now know how things are done.
This dynamism, which is the past and future of every family, is the foundation of our company.
But who better to tell you about it than the two sisters themselves? We leave the word to them.
"The idea of being the one who could screw up centuries of tradition often crosses my mind. But I like to affront everything with fresh eyes and in a personal way: well, if I like it, will two other people at least like it? Maybe not, but at least I like it.
Despite the generations behind me, the apprenticeship is inevitable. I have been back in Sicily for four years, after working in an advertising agency, so I started from scratch. Here I am: the company intern.
I chose to come back and stay in the south because the passion for this work drives me every day, and I am extremely proud of it."
"For a moment in my life I thought of doing something else. I was a lawyer and pursued a university career in aviation law. I always had the desire to prove myself, until I realised that I could also find my place in the company.
This realisation came with the arrival of my sister, when our ventures merged into a wonderful project. I often ask myself what Barone Sergio is to me. I think about the 200 km round trip I make, the constant negotiations with couriers, the heavy work we often do that is not our responsibility, the thousands of worries about the future, and I ask myself… is it really worth it? Then I think of the smiles on people's faces when they taste our wine and hear our story, of the many achievements made with hard work, of my personal and professional growth made together with my sister. And I always tell myself that in the end, Barone Sergio is us!"
There's the Baron! Always distinguished (even when he gets very nervous), he has been running the company for years in the best possible way. He is very attentive to quality - after all, we put our name on every creation, how could we do otherwise?
He knows every sod of the 130 hectares by heart and always has a story to tell.
But apart from the compliments that we can write here and he will never read (he doesn't even know that there is this section of articles on the site, hehe), we can say that the Baron is ahead: in the generational tug-of-war, he has no problem saying: "You were right". And it takes a lot of intelligence to accept and support a view that is also distant from one's own.
Every day is a discovery. We lost him when we were little, but he is everywhere here.
The love he had for this land, for the whole area and for the people who live here comes to us from his stories, his past choices and above all from the videos he left us. Enjoy!
